Printing Inside the Box
Unboxing is holding up and gaining in popularity, making retailers rethink the customer experience with their brand, from the current state of walking into a brick-and-mortar store, to experiencing the brand at home unboxing the package. In addition to global and social media trends, there are packaging developments arising from the conviction that ‘products have to be professionally presented, protected and please consumer expectations’, regardless of whether it is real-time shopping or an e-commerce purchase.
The demand for sustainable solutions calls for environmentally friendly packaging.
BW Papersystems is supporting their customers in adopting new packaging trends such as Printing Inside the Box. It creates added value for box makers and their customers.