Unboxing is holding up and gaining in popularity, making retailers rethink the customer experience with their brand, from the current state of walking into a brick-and-mortar store, to experiencing the brand at home unboxing the package. In addition to global and social media trends, there are packaging developments arising from the conviction that ‘products have to be professionally presented, protected and please consumer expectations’, regardless of whether it is real-time shopping or an e-commerce purchase.
The demand for sustainable solutions calls for environmentally friendly packaging.
Customers no longer want to accept the huge amounts of packaging waste resulting from their e-commerce purchases.
Inside Box Printing
Printing the inside box surface is named as one of five emerging trends for the printing industry and one of the hottest packaging trends of 2019. Using packaging for brand perception is not a new insight. But now brand awareness can be extended to the inside of the packaging. The brand message inside the box cannot be damaged or soiled during transport and, as it is still unexpected, creates a positive first impression. Inside the box printing can be utilised to avoid external printing of valuable or ‘delicate’ content.
BW Papersystems is supporting their customers in adopting new packaging trends such as the inside the box printing. It creates added value for box makers and their customers.
Many new and existing BW Papersystems machines can be upgraded with one or multiple inside print sections with only minimal change in the machines’ footprint. These include G-Grafix flexo folder gluers and rotary die-cutters.
You can have inside printing units on
Flexo Folder Gluer Models:
Rotary Die Cutters Models:
- GGX 16.29 (66.113) G-Grafix Rotary Die Cutter - 66" x 113" (1676 mm x 2870 mm)
- GGX 16.32 (66.125) G-Grafix Rotary Die Cutter - 66" x 125" (1676 mm x 3175 mm)